How Channel Partners Can Leverage DataBlend to Create New Recurring Revenue Streams

Recently, the annual VAR100 list was published by Accounting Today. If you read the introduction to the publication, a few things become quite apparent.  

1. The time for automation is now. Not tomorrow, not next week, next month or next year, but right now.  
2. For finance and accounting pros, without automation, software application users are left at the mercy of archaic, error-prone, manual spreadsheet gymnastics.  
3. Cloud-based applications are a necessity to ensure business operations can be managed remotely from any location.   

What these three major points tell us is there is a huge opportunity for the Channel to partner with cloud-based (or hybrid) solution providers who solve for today’s automation challenges. The demand is there, the buyers are there, the only thing missing is the right solution provider to partner with.  

Compliment Your Existing Portfolio of Solutions 

Whether you are a Reseller, Outsourcing Provider and Software Publisher, the opportunity exists to compliment your business offerings by finding an integration provider so your customers can receive the full benefits of a best-in-class cloud strategy and automation.  

HOLD UP! You might be thinking “how does integration relate to the opportunity around automation?” Let’s unpack that thought.  

Integration Is The Glue to Building An Application Stack

Without integrating the applications, the data will remain siloed and disconnected. Disconnected data does no one any good when you’re trying to tie together multiple objects from different applications to create one unified data set or report. Sometimes it takes hours to run one single data extraction leaving you unable to proceed forward with your job while you’re waiting, and waiting. With an integration solution like iPaaS, there’s no more waiting and the best part is, all of the data movements and workflows between all applications are automated! By partnering with an integration provider like DataBlend, you’re not only able to connect your disparate data applications, but automate all of your data functions as well. It’s the best of both worlds.  

Cost-effective, Easy to Sell, Simple to Deploy 

DataBlend’s iPaaS solution is simple – simple to sell, deploy, and support. Because of our niche focus on serving the office of finance and accounting, we can pass down a significant amount of savings to partners and customers. We’ve done this by investing our efforts in building out-of-the-box application connectors which makes the conversation around DataBlend easy to deliver to prospects and even easier to deploy by your integration team OR by our services team should you need additional support. Our goal is to lower the cost of implementation as close to zero as possible.  

How is recurring revenue generated with DataBlend? 

The revenue models differ depending on the type of business you are i.e. VAR, Publisher, Outsourcing etc, but the outcomes are the same – increased monthly recurring revenue. Here is a breakdown of how revenue is generated based on your business type:

• Value Added Reseller (VAR) – as referenced in the VAR100 article, the time for integration is now. The demand is there, and customers are asking for it. By adding an iPaaS solution to all of your deals, you’re adding the opportunity to generate MRR (monthly recurring revenue). And the more applications a customer wants to integrate, the higher the MRR will be. DataBlend offers all resellers 30% discount on subscription cost in perpetuity for every deal signed as long as partners continue to market and support the sale of DataBlend. 

• Outsourcing Provider – You have a portfolio of clients. If you partner with DataBlend, recurring revenue is generated from  new value-added services that you can sell to each of your clients. Recurring revenue through the discount offered through the integration you can now offer with your service offerings. More importantly, you gain efficiency amongst staff, which allows them more time to work on higher value activities and in turn, increases your margins. 

• Software Publisher – DataBlend can be white labeled and bundled in with any accounting/financial based software solution. The volume discounts DataBlend offers partners  increases revenue on every deal without adding an untenable increase to COGs.  

How To Get Started With DataBlend 

Becoming a DataBlend partner is easy. Just reach out! We are actively recruiting new partners every day who are elated to be working with us as their iPaaS provider. Time to value is recognized quickly, for both channel partners and their clients! To enable partners, we offer a variety of support through our Partner Program, all complimentary to partners that sign on with DataBlend.  

Key offerings available to partners include, but are not limited to: 

• Sales Training 
• Pre-made Marketing Campaigns 
• Implementation Support & Training 
• Incentives and Recognition 

**DataBlend is currently waiving fees for partners to sign on with us. Don’t miss the opportunity to save! 

Learn more about the partner program.

If you still want to learn more about generating revenue with DataBlend, check out our OnDemand webinar “Increase Deal ROI with DataBlend Integrations” for a deeper dive. If you’d like to connect today, we’re here for you. Contact DataBlend.