From Start to Scale: Unconventional sales strategy growing to millions in revenue via channel sales

DataBlend's President and CEO, David Furth, was a From Start to Scale podcast guest in the episode "Unconventional sales strategy growing to millions in revenue via channel sales with David Furth, president & CEO of DataBlend."

On the podcast, David discusses his introduction to DataBlend, how he created the go-to-market, and how DataBlend has scaled over the past couple of years. "We devised this vision centered around fast, secure, and worry-free integrations for finance teams with employees of 50 to 1000. That was the baseline. Then we figured out how to get to the people we wanted to sell it to. Even though the product existed before I arrived, we still needed to prove product market fit outside the existing client base."

David also discusses the finance community regarding channel sales, which he knew very well with his experience at Leap the Pond and AcctTwo. "Not only did I know that this was a problem that this community had, but I also understood the economic model that would get their attention in terms of why they would resell it - it's not just that it solves a problem, but it also had to have a return to their business. So, I leveraged a model that I was successful with at Leap the Pond and brought it to DataBlend, and it was easy for people to understand, and they had been successful with it themselves. So, I didn't have much explaining, and they got it right away."

David then discusses critical hires at DataBlend and the lessons he's learned. Regarding hiring, David says to leverage your network, but if you don't know the person, hire on experience, product and market knowledge, and personal attributes. "At this stage, we hire great talent and put them in fertile ground. Everyone at DataBlend is the CEO of their domain." 

These are just a few highlights from the episode; check out the entire episode to hear David's full interview!

About the episode:

This From Start to Scale podcast episode features David Furth, president, and CEO of DataBlend. David shares how he leveraged his background and experience in channel sales with value-added resellers + software publishers to wrap his solution with theirs to create awareness and scale the business. We talk about hiring and how to hire the right people for this speed of growth + structuring the team for the future to reduce mis-hires. This is an excellent story from the early days to the beginning of scaling. Enjoy

Listen to the Podcast:

About David Furth:

David Furth is the president and CEO at Datablend. Before Datablend, he built Leap the Pond, one of Sage Intacct's leading resellers, the cloud-based accounting software. He sold it to AcctTwo, who then sold it to Baker Tilly. He's been in the software industry for 25 years, with experience across every functional area of the business. Having served on the executive team of six companies, he has seen astronomical growth in company after company. Connect with David >

About From Start to Scale Podcast:

Hear from successful CEOs, founders, and the best GTM leaders about how they built their companies and scaled from starting and finding product-market fit to scale. Hear how they transitioned out of founder-led sales and into a scalable sales organization. Hear the strategies and tactics used to grow their businesses to millions in revenue and beyond. Your host and successful entrepreneur, Alex Newmann, takes you along the business's journey from first figuring out there was a real business to overcoming the hurdles in scaling the business. From selling to hiring to strategic business decisions, learn from the best how they scaled their companies. Visit the podcast here: https://open.spotify.com/show/3Bm98wGS7Lq3W8pT6WPj3M